Smaller Businesses in India Using Internet Advertising to Reach Audiences

Mobile Advertising | Internet Advertising | online Marketing

Internet Advertising is now a common tool, being used by even the smaller businesses to reach their target audiences. With the users of internet having broken all socioeconomic barriers in India, Internet Advertising is an effective way of reaching various target groups. The smaller businesses are now benefitting from the use of Localized Internet Advertising which draws consumers towards their retail outlets.

Leading Internet Advertising Agencies in India state that it is encouraging to see small business enterprises actively implementing Online Advertising Campaigns in India. The utilization is not just of PPCs and map listings, but also of banners targeted at the appropriate users. Due to the lesser rates at which these campaigns can be run, Internet Advertising is highly beneficial to the smaller enterprises. The latest developments in the web technologies have enabled even a better use of the internet for promotional activities. With the implementation of personalization, Internet…

View original post 114 more words

Advertisements

Catch the Summer Shoppers in India with Mall Activations

This year, Delhi is hot like it has never been in 62 years. The temperatures soared to 47.8 degrees, beating the 47.4 degrees it had reached on June 16, 1995. As the temperatures increase, the shopping crowds are rushing to the Malls for all their consumer needs. Brands can make excellent use of this situation with Mall Activations in the Delhi NCR region. The malls, equipped with air conditioning, not only provide relief from the seething heat outside but also allow extended bouts of shopping. Placing your brand among them with Mall Activations is placing them where it can make the maximum impacts.

With Leading Outdoor Advertising Agencies like TDI, providing Mall Activations in the most happening malls in Delhi and NCR, promoting your brand through the Mall Medium is as convenient as it gets. Major brands of various industries are utilizing the platform as the malls have become a hub for the summer shoppers in the capital region.

Mall Activation in Delhi NCR

MGF Metropolitan Mall, Gurgaon

The above image is of MGF Metropolitan Mall, Gurgaon, where Samsung is utilizing TDI’s Mall Activation Services.

The malls are more than capable of providing complete solutions for all your shopping needs. With the food courts, lounges, and theaters becoming a regular part of malls, they are almost mini-districts in themselves. One thing which is certain is that they are currently providing the much needed respite to the shoppers in Delhi. If it had not been for the malls, shopping in the daytime would have been an arduous task in Delhi during this time.

What Does the Panda 4.0 update mean for SEO?

Panda Woes!! :-p

Top Digital Marketing Agency in India

SEOs spent a restless last week of the month of May, 2014. Even as Google was preparing to launch Panda 4.0, a few of the prominent sites had already begun witnessing huge decline in visibility and traffic. Although this may have been due to the release of spam algorithm version 2.0, the launch of Panda 4.0 continued the loss of visibility for prominent sites.

As Google’s Matt Cuts had previously mentioned about the upcoming changes, this update maybe specific to certain keywords. Google had received complaints regarding a few keywords that particularly attracted spam. Thus, this update was in the pipeline for some time now. Though the exact manner in which the updates resulted in the lowering of visibility is still unclear, Google had declared that about 7.5% of English queries will be impacted by this update. Going by the percentage, Panda 4.0 will have the highest impact among all…

View original post 166 more words